Morrison’s Little Big

About: (Est. 2013) “For such tiny people, babies come with a lot of kit. And now you can bag all the essentials as you do your weekly shop, thanks to the newest addition to the Morrisons family, Little Big. From nappies to baby wipes, bottles to bibs, Little Big’s got all your baby needs covered. Carefully designed for everything parenthood throws at you, it’s great quality at the great prices you expect from Morrisons.” Design by: Elmwood. Ed.’s Notes: Cute! Bigger view of the logo and sample packaging below (or after the jump). Relevant links: Article in The Drum. Article in Prolific North. Select quote: “With the objective of connecting with second time parents on an emotional and functional level, the design takes a friendly, empathetic approach to p