Mother Knows Best

NBA star Luka Dončić is trying to gain control of his own trademark — name and logo — that he gave consent for the registration of to his mom, Mirjam Poterbin, during his rookie season at age 19. That trademark, “LUKA DONCIC 7”, is now in the way of Luka’s “LUKA DONCIC” trademark application as he transitions into the Jordan Brand with his newer logo introduced in September of 2021. Some concerning issues with this is that Poterbin can still use, market, and profit from the old logo as well as causing confusion in the market, and she’s refusing to give up the trademark.