Motion to Not Dismiss

The Motion Identity DNA Test is an initiative from Toronto, ON-based Vucko that explores how motion influences brand recognition. Surveying 1,300 creatives across design, strategy, and production, the results aren’t exactly revelatory in the sense that I think we all know how important motion is to our work — the survey would have been more interesting had it been done with NON-creatives — but the resulting sentiment is validating: “Motion isn’t decoration; it’s strategy”.