Museums that Weave Together, Stay Together

Established in 1906, the American Alliance of Museums (formerly the American Association of Museums) is a nonprofit organization whose mission is to “nurture excellence in museums through advocacy and service.” By developing standards and best practices, providing resources and career development, and advocating for museums to thrive the American Alliance of Museums (AAM) supports 21,000 cultural institutions — from art, history, and science museums to zoos, aquariums, and historic sites — and individuals — from directors to curators to registrars. This month AAM introduced its new name, to reinforce the notion of alliance, and a new identity designed by Portland, OR-based Satori Engine.Satori worked with the Alliance to identify and distill the cultural tenet