New Campaign Identity for Boyds 85th Anniversary by Defy

(Est. 1938) “Boyds is a fourth generation, family-owned luxury retailer [with two locations, one in Philadelphia, PA, and one in Wayne, PA]. Since 1938, we’ve provided our clients with luxury fashion and experiences that aim to enhance our modern relevance while keeping traditions alive. We offer a diverse assortment of luxury women’s and men’s ready-to-wear and accessories, from over 250 designers across the world, driving connection to the evolving generations. Whether you join us in our stores or online, the Boyds experience is one-of-a-kind that is centered around making our clients feel like their best selves and proud to play a role in our legacy.” 85th anniversary mark. Color variations. Visual language. Postcard. Website. Your browser does not support the video tag. Ins