New Icon for Instagram done In-house

Launched in 2010, Instagram needs little introduction, especially as it’s become the preferred social media platform for most users thanks to its simple interface, highly visual timeline, and despite its growing amount of “Sponsored” posts. Not as huge as its parent company, Facebook, Instagram has 200 million daily active people — which is not total users, but the amount of people that come back to the app every single day, spending an average of 21 minutes on it. (Data provided by Instagram.) I don’t know if I spend 21 minutes daily on it but I do check it an obnoxious amount of times a day. Today Instagram is introducing an update to its user interface and changing (dramatically) its app icon for the first time since launch. The script wordmark redesigned i