New Identity for Canva done In-house

Launched in 2013, Canva is an online design and visual communication platform featuring a simple drag-and-drop user interface and a wide range of templates for presentations, documents, websites, social media graphics, posters, apparel, and more, all with the mission to “empower everyone in the world to design anything and publish anywhere”. Founded in Perth, Australia, by Melanie Perkins, Cliff Obrecht, and Cameron Adams, Canva garnered a modest 750,000 users in its first year and as the company has added features and focused on the non-professional-designer market as well as an enterprise tool for companies to design at scale with speed and ease, it has grown to have more than 130 million monthly active users in 190 countries. Along with its commercial success, it has also do