New Identity for GUT by &Walsh

GUT is an ad agency started in 2018 by DAVID alumni Anselmo Ramos and Gaston Bigio. Headquartered in Miami, FL, with offices in Argentina, Brazil, Canada, Mexico, and The Netherlands, their clients have included the likes of Google, Popeyes, Lyft, and Philadelphia Cream Cheese. There are some twists and turns to the tale of how this project wound up here today. Brand New is a collection of opinions on brand identity work. Sometimes, in the course of covering brand news, a logo will appear without much of an identity behind it and there won’t be enough going on to warrant an entire review. That might mean that the project gets bumped down to the much less in-depth Noted column. Or if there’s truly just a logo, it might be relegated to a spot in the Spotted category. But occasion