New Logo and Identity for Copper by Siren
Established in 2019 and launching this year, Copper is an all-digital bank, built specifically for teenagers. Through a mobile app and a debit card, Copper aims to both “[teach] teens how to make smart financial decisions by developing patterned behaviors” and “gives them access to the digital economy” — all through an FDIC-insured environment. The app allows teenagers to receive money from parents/guardians, friends, or people they do chores for, as well as allowing them to send money to their friends, or make monthly payments on a loan or purchase. Copper is currently available on a waitlist basis but they have introduced a new identity designed by San Francisco, CA-based Siren. Welcome to the #NewHustle. The road to banking and financial literacy is a long