New Logo and Identity for Good-Loop by HATO

The branding system, created by Hato, leverages the hyphen—the punctuation in Good-Loop’s name—as the key design element that represents the connection between commerce and, put simply, doing good. The hyphen serves as a dynamic window device, peering into the brand campaigns placed in Good-Media™ channels, a way of spotlighting client content and demonstrating the versatility of the Good-Media™ category.HATO provided text Identity introduction video. (No sound.)