New Logo and Identity for Opera Australia by Interbrand Sydney

Established in 1956, Opera Australia, as its name implies, is the national opera company of Australia with a permanent residency at the famed Sydney Opera House and Arts Centre Melbourne. Over 600 performances a year include productions that range from “baroque to bel canto to high romantic opera to operetta and musicals to new commissions.” This past August, Opera Australia introduced a new identity designed by Interbrand Sydney.We devised a logo system that could open up opera. From OA, to OPERA, to OPERA AUSTRALIA, the identity expands to contain the rich and diverse range of activities the organisation represents.There’s so much more to opera than just the performance on the stage, and this new brand seeks to express that opera isn’t one-dimensional — it&#