New Logo and Identity for Porto by White Studio
Continuing my string of awkward introductions for destinations… Porto: it’s in Portugal, it’s the country’s second largest city with a population of about 1.4 million, it’s pretty as hell, a river runs through it, and has plenty of history. You can Wikipedia-it or Google-image-it, both options far more helpful than the preceding sentence. Earlier this month, the Câmara Municipal do Porto (Porto City Hall) introduced a new identity designed by local firm White Studio. Before and after of the logo for Porto City Hall, the organization behind the new design. Just to get it out of the way and put it officially on the record: old logo, yikes; new logo, yay. For each citizen Porto represents a different thing. If you ask someone “What is your Porto?R