New Logo and Identity for Saint-Didier-au-Mont-d'Or by Graphéine

Dating back to the fourteenth century, Saint-Didier-au-Mont-d’Or is a commune in the city of Lyon in Rhone-Alpes region in eastern France. It has a small population of over 6,000 D&eacutesid&eacuteriens and one of the only traits listed in its Wikipedia page is that it has the second highest per capita income of any French commune. Recently, the office of the mayor introduced a new identity designed by Paris- and Lyon-based Graphéine. Concept and approach. The name “Saint-Didier-au-Mont-d’Or” is particularly long. Its uniqueness lies in the fact that these five words are linked together by these four hyphens. The symbol of the hyphen is the “encounter” different sections of the same object which generates meaning, that of preserving vita