New Logo and Identity for Sherwood Forest by Cafeteria

Located in Nottinghamshire, England, Sherwood Forest is a 420-hectare royal forest best known for its association with the legend of Robin Hood and his band of merry men. Perhaps less known are the nearly 1,000 ancient oaks that populate the forest and its rich flora and fauna that attract over 350,000 visitors each year. This October, Sherwood Forest came under the wings of the Royal Society for the Protection of Birds and also saw the opening of a new £5-million visitor center that launched with a new identity designed by Sheffield, UK-based Cafeteria. The visual identity is optimistic and open; ready to engage a new audience but remaining reassuring to current visitors, referencing familiar attributes of Sherwood. We steered well clear of any ‘ye olde’ connotations and inste