New Logo and Identity for Snog by A LINE

Using the name as inspiration (in the UK “Snog” is a slang term for a kiss) we created a logotype that symbolized a cheeky, passionate “snog”. Using animation to bring this to life created a playfully approachable logo that represented the character of the business while also clarifying the name for the mainly US audience.We kept the color palette simple and intentional, using a vibrant red to dial up the sense of passion and to emphasize the “O” from the logotype as lips.We chose Druk and GT Zirkon as the primary and secondary typefaces, creating a powerful duo that captures attention without distracting from the stunning photography. GT Zirkon is functional with a perfect balance of personality and refinement. Druk is used for project titles where it frames the image while really holding