New Logo and Identity for TPC by Manual

Established in 2006, The Pro’s Closet (TPC) is the world’s largest retailer of pre-owned bicycles with an ever-evolving inventory of (pre-owned and new) road bikes, mountain bikes, gravel bikes, triathlon bikes, and e-bikes, as well as frames, components, and wheels. Founded by Nick Martin, a pro mountain biker who began selling used cycling gear on eBay — eventually becoming the largest cycling store on the platform — TPC now operates from a 137,000-square-foot facility in Louisville, CO, (between Boulder and Denver), where it refurbishes anywhere between 50 to 150 bikes per day, conducting a 140-point inspection, performing repairs, and photographing each one before making it available for purchase. All to fulfill their mission to “ensure that high-quality bikes stay in motio