New Logo and Online Look for CW Seed by johnson + wolverton

Launched last week, CW Seed is a new digital-only network available online and on mobile devices created by the 18-to-34-year-old-obsessed CW Network. The new platform is focused on original content and currently has a small roster of shows with weekly programming, including the former You Tube hit Husbands. The CW Seed identity was designed by Alicia Johnson and Hal Wolverton (who were also in charge of the Comedy Central redesign). Trying new things with interesting people. That’s what the audience digs. That’s what the channel is all about. Bringing that to life became really exciting with the exploration of what a new idea is, and how an overlap of talents could be expressed. Collaborating with Hal Wolverton, Alicia brought the positioning to life with the name SEED. Then t