New Logo and Packaging for Champ by Madwell

Launched in 2020, Champ is a new brand of premium, clean-label sex health products for men (or any person with an appendage of such kind that needs to be protected) that is sold direct to the consumer online and delivered discreetly by mail. Currently offering two types of condoms and two of lubricants, Champ’s main goal, apart from providing quality products, is to remove the always awkward experience of buying condoms in public at retail locations. In part, the brand is named after (but not associated with) Champ Prophylactics, a range of condoms sold by National Hygienic Products Corporation in the 1950s and ’60s that illustrated fictional champions in the sports of golf, football, boxing, and baseball on its boxes at a time when promoting condoms in any way was taboo. The new ide