New Logo and Packaging for Exo by Tag Collective

Launched this year, Exo is a new line of protein bars made from cricket flour — slow roasted and milled crickets. Yup, crickets. (They are exceptionally nutritious and are amazing in tacos with a little bit of lime). Each Exo bar contains about 40 crickets and three different flavors are available: Cacao Nut, PB&J, and Cashew Ginger. Created by two nice, young fellows, Exo raised nearly $55,000 in its Kickstarter campaign and hit the market with an identity and packaging designed by New York, NY-based Tag Collective. There is something exciting about the Exo story that goes beyond crickets. As a branding team that has worked with companies of every size (from mega-corporations to tiny start-ups) we know there is a standard that start-ups are now able to match–specifically i