New Logo and Packaging for JUS by M — N Associates

Established in 2015, JUS (short for Juice Up Saigon) is the first brand of cold-pressed juice in Vietnam, offering pre-packaged juices with no preservatives, sugar, or added water, and is available for online purchase or at its two locations in Ho Chi Minh City. The logo and packaging were designed by local firm M — N Associates. While the product launch is indeed far outside our timeframe for publishing — nearly two years — the project case study was only published in November and since most of us are not up to date on all things Vietnam I didn’t mind making an exception. JUS logo was design simple as it needs to be with organic curves and unbalanced weight-arms to create the natural visual identity for the brand due to its organic ingredients.M — N Associate