New Logo for Big 12 Conference by GSD&M

(Est. 1994) “The Big 12 Conference is a ten-school college athletic conference headquartered in Irving, Texas. It is a member of the NCAA’s Division I for all sports; its football teams compete in the Football Bowl Subdivision (FBS; formerly Division I-A), the higher of two levels of NCAA Division I football competition. Member schools are located in Iowa, Kansas, Oklahoma, Texas, and West Virginia. According to the Big 12 Conference’s website, the alternate names ‘Big Twelve’ and ‘Big XII’ are incorrect. The trademarked name of the conference is Big 12 Conference, notwithstanding the Roman numeral XII featured on the conference logo. The current Big 12 Commissioner is Bob Bowlsby.” (Source: Wikipedia) The new logo goes into effect until 2014