New Logo for Canberra by Coordinate

As an outsider you don’t hear as much about Canberra, the capital city of Australia, as you do about Sydney or Melbourne. Compared to the latter’s populations of 4-million-plus each, Canberra is home to less than 400,000 people and its main industries (or areas of interest) are politics and public service, which has led to the perception, as one of our readers pointed out to me by e-mail, of Canberra being boring. Funded by its local government, Australian Capital Territory, Canberra is looking to change that perception with a $2.6 million project — Brand Canberra — that has launched with the introduction of a new city logo designed by Canberra City-based Coordinate.Canberra is about connectedness and the exchange of ideas, with unique interaction between government