New Logo for Rolling Stone by Jim Parkinson

(Est. 1967) “Rolling Stone is an American monthly magazine that focuses on popular culture. It was founded in San Francisco in 1967 by Jann Wenner, who is still the magazine’s publisher, and the music critic Ralph J. Gleason. It was first known for its musical coverage and for political reporting by Hunter S. Thompson. In the 1990s, the magazine shifted focus to a younger readership interested in youth-oriented television shows, film actors, and popular music.[2] In recent years, it has resumed its traditional mix of content.” (Wikipedia) Logo. Before and after comparison. New one in blue for contrast. Monogram. Design director, Joe Hutchinson explains the redesign process. Cover, before and after. Cover detail.