New Logo, Identity, and Packaging for Alacrán de Sopetrán by invade design

Established in 2021, Alacrán de Sopetrán is a small brand of hot sauce in Colombia. It was created by Tomás Saldarriaga, Design Director at Medellín, Colombia-based invade design during quarantine when he left the big city and moved to nearby Sopetrán into this parents’ farm, where a bounty of habanero plants gave him the idea to create a hot sauce for friends and family. What began as a COVID pastime has now become a full-fledged brand with various levels of spicy sauce available, a sriracha variation, and even a spicy tomato jam, not to mention cool merch. The identity and packaging were, naturally, designed by invade design. Ironically, in the beginning, we didn’t have a rigorously established identity or very elaborate graphic pieces. We had the urgent elements: a very sonorous n