New Logo, Identity, and Packaging for Bownce by Maksim Arbuzov

Launched earlier this year, Bownce is a compact fitness device that sharpens focus, elevates productivity, and enhances vitality in the form of a punching ball — the first IoT (Internet of Things) ball of its kind. Based in Germany and Malta, the product has been in design, production, and fund raising since 2020 after its founder, Vitalij Zittel, was inspired by a more rudimentary and analog version of it when he started training Kung Fu. Fastened to the ceiling and the floor with its custom mounts and held in place by a rope that goes from top to bottom, the light 70-gram ball is packed with the company’s patented sensor technology that tracks the ball’s spin, position, and pressure on the rope to track users’ performance through a custom app, which also provides the ab