New Name, Logo, and Identity for Sesimi by SomeOne

Established in 2010 as MyAdbox, Sesimi is a brand management software platform that allows companies to create, manage, and share branded content. Based in Australia and operating as a SaaS business, Sesimi — pronounced like “sesame” as in “open sesame” — offers two products: digital asset management to store and share assets and creative automation technology to take those assets and easily create layouts for any kind of media. Looking to increase its global presence, Sesimi recently introduced its new name and identity, conceived and designed respectively, by the Sydney, Australia, office of SomeOne. Arthur C. Clarke’s famous observation sparked inspiration for the brand: “Any sufficiently advanced technology is indistinguishable from magic.”As amplifiers of great