New Packaging for B&O Play by Pearlfisher

Established in 2012, B&O Play is a subsidiary of Bang & Olufsen, the Danish audio equipment company, known as much for its sleek design and sound craftsmanship as for its bank-account-breaking prices. B&O Play addresses the latter, with a line of portable products — headphones and wireless speakers — for the design- and semi-budget-conscious consumer. The product line has proved quite the success for Bang & Olufsen as it has given it a competing product against the similarly priced Beats while offering a more grown-up look. Recently B&O Play introduced new packaging designed by Pearlfisher. We wanted to help the consumer feel the music before pressing play: to go from looking at silence on a shelf of products to truly seeing the sound. Drawing from the rich,