Norway Blows its Horn

Experiencing continuous growth as it has acquired many organizations in more than a decade, Norway Post launched a new identity that is now part of a bigger family of brands under the new parent company, Bring. A press release has all the information necessary about the set-up of the new company, along with plenty of numbers that establish the importance and relevance of Norway Post and its different branches. There is something really off about this redesign. Sure, it feels more corporate and like a multimillion enterprise, but there is something about postal service logos that call for a more traditional approach. The old logo featured the Crown of Norway (one of only three logos allowed to use it), a post horn — Norwegian postage stamps since the nineteenth century have featured t