Novabase to Expand, Grow Appendage

Established in 1989, Novabase is the leading company in IT services, consulting, and implementation. It has 2,000 employees and revenues of over 292 million Euros. A hybrid of companies like IBM, Accenture, and EDS as our Portuguese tipster explained. Self-admittedly “Big in Portugal, but small in the world” Novabase is looking to expand its presence and recognition around the world. This month they introduced a new identity designed by Lisboa-based Albuquerque. Brand video. Footage of unveiling. Skip to 1:30 for the real fireworks. Literally. It’s unfortunate that the new logo is such an incomprehensible eyesore — actually, the logo might be an eyesore — because the rest of the identity is quite delightful. The illustrations, the colors, the pace of the anima