Old Logo for JCPenney

This is the third post about a JCPenney logo change in the last three years. Something ain’t right. In 2011 we covered what JCPenney called “the most meaningful update to the Company’s logo in 40 years” that involved a 200-option bake-off where a University of Cincinnati student won the competition. This change was carried out under then CEO Mike Ullman. A year later with a new CEO Ron Johnson — credited to have pioneered the Apple retail store while working at Apple — JCPenney introduced what was actually the most meaningful update to the company’s logo, which we also covered and I think I was in the minority of people who liked the new logo (and still do).Unveiled with great pizazz and promises of an improved retail experience and sales, what tra