One Gradient to Rule them All

Founded in 1988, Adani Group is one of the largest conglomerates in India with businesses in industries ranging from coal trading and mining, to ports and transportation, to power generation and gas distribution. These activities have now been organized under three main headings: Resources, Logistics, and Energy. Adani has 9,000 employees with offices in India, Australia, and Indonesia. Looking to further expand its reach and business as well as “to manage its brand actively and professionally” Adani Group has introduced a new identity designed by the Dubai office of Wolff Olins.The logic behind the new brand is encapsulated in the phrase ‘Thinking big. Doing better.’ This is not intended to be an advertising strap-line but simply a shorthand to explain the spirit i