Out of the Ordinary

Devin Mathews, a designer and art director in Logan, UT, has recently launched SuprOrdinary, a YouTube series “about the extraordinary creative potential in the everyday ordinary”. In his first episode, he redesigns, for free, the identity for a local hole-in-the-wall sandwich shop but that ends up being the least interesting bit about this. I rarely sit through a whole YouTube video but these were some funny, touching, thoughtful, and beautifully shot and edited 17 minutes. The redesign is pretty nice too.