Palm Trees on Ice

The NHL Draft, once monopolized by Montréal, Quebec (the consistent home from 1963 to 1984 and for several other years including last year’s), now finds itself in a slightly warmer location on southern California’s coast for the 2010 edition. Looking back over recent years, the draft logo was largely dominated by Canada’s red color heritage and a notable lack of consideration for the requisite NHL shield logo integration. This year’s logo is as much a departure from the norm as the geographic location is. NHL Draft logos, 2006 – 2009. The color scheme is decidedly cool with its blue highlights, dimensional grays and black grounding. These colors and the lock-up of objects all seem to be developed with the NHL shield in mind, no longer just an afterthoug