People go Bearzerk for Starbucks

A Starbucks promotional item ignited an unexpected craze last week: The $29.95, 20-ounce glass cup shaped like a bear wearing a beanie and meant to be consumed with iced drinks drew plenty of attention when it was announced on Instagram but a limited roll-out with low inventory for most stores led to people fighting over the cups and frantically visiting Starbucks locations in search of it. On Ebay, the cups are going for up to $200. Who knew Starbucks could instill such passion in consumers?