Person or Apple? Discuss

Woolworths, the largest grocery store chain in Australia has recently rebranded its 21-year-old previous logo and is preparing a rollout of the new identity across 780 stores, including the transformation of the Safeway stores (owned by the same parent company) in Victoria. So, having little to offer on the brand as I’ve never had the pleasure of setting foot in Australia, much less a Woolworths, let’s turn to some press releasing and explanations by Hulsbosch who designed the identity. From Hulsbosch on the shape of the new icon: — “W” for Woolworths— The icon represents “people,” the upper body of a person with outstretched arms — food is energy is life— The round shapes signify friendliness, humanity, approachability and openne