Phail-adelphia

We’ve all had our cases of personal disappointment when a logo redesign fails to properly reflect a brand that we love. It hurts for a while, we complain, sometimes it leads to change (Tropicana), but most of the time, we’re forced to get used to it and move on. This one will be hard to forget. Nothing hits harder than a boring logo of your own beloved city, failing in both concept and execution.Like many cities, the historic wealth of Philadelphia directly translates into the city’s wealth because of tourism. With that in mind, it’s understandable if marketers require the logo to reference its history, regardless of how fascinating the city may be in its present day. That said, Philadelphia’s history does not start and end with the Liberty Bell. Any visiting