Piss of Mind

English author, filmmaker, and internet provocateur Oobah Butler managed to make a new product, Release Energy, the #1 best-seller in its category of “Bitter Lemon” drinks. The catch? The drink is made from the urine of Amazon delivery drivers who have to pee in bottles because they do not have time to properly stop at a bathroom due to the high demands of the company. The listing was clear about the contents of the product and it still passed the safety standards. The packaging was probably too convincing, despite the obvious penis joke. The stunt is part of a longer documentary, The Great Amazon Heist, on Channel 4 — you can see a snippet of this segment here.