Brand
2023Prêt-à-conduire
Luxury handbag brand Jacquemus posted a reel earlier this week showing what looks like three trolley-sized handbags driving on the streets of Paris. I ran across it on someone’s Stories yesterday and was very amused at the stunt, thinking it was real but it turns out it’s a 3D rendering superimposed on footage. I’ll admit I fell for it at first glance so now I am conflicted about whether that makes it even better than if it had been the real thing?
Closest kin
Astra La Vista, Baby
Brand
Astra La Vista, Baby

Identity
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Motion
Like a digital glitch, Gabriel Boyer photographs the new Puma RS-X3 for Highsnobiety

Garment
David Luraschi’s strikingly simple new campaign for fashion brand Jacquemus