Putting the eepl in Sheeple

Ideated by Uncommon CX, Peepl, which aims to use blockchain technology to support the local economy in Liverpool, UK, is encouraging people to create their own hand-drawn Peepl logo which they will turn into an NFT and rent it back from the creator for a single day of use. Good or bad stunt? (Because it’s a stunt — as opposed to a a long-term identity strategy — no matter how you look at it.)