"A Designer in Europe"

Half travelogue, half fake identities, A Designer in Europe is an interesting exercise by Will Roth where he created a fake brand inspired by each of 19 cities he visited during a 4-month trip to Europe. For example, Amsterdam gets a bicycle brand in the style of Dick Bruna or Krakow (shown) gets a soup lunch spot with a dragon. The book comes with good explanations and detailed process shots and scans. The logos aren’t amazing but it’s a great little book that shows how to integrate cultural elements into logos.