Qwik DVDs

One of the biggest stories this week has been the announcement from Netflix that it would be splitting its streaming and DVD options. The streaming business is to remain named Netflix while the DVD-by-mail business is to be renamed Qwikster. Yup, straight out of 1999. Be glad it’s not Qwikstr a la Flickr, at least. “We chose the name Qwikster,” explains an apologetic Reed Hastings, Co-Founder and CEO of Netflix, “because it refers to quick delivery.” This came on the heels of Netflix’s faux pas of doubling the subscription price to charge for streaming and DVDs separately but without much of an explanation or warning. It’s also a testament to the difference each of the two deliveries represent: With DVDs you can get any movie imaginable, with strea