ROM goes Portal on its Logo

Opened in 1914, the Royal Ontario Museum (ROM), an agency of the Government of Ontario, is Canada’s largest museum, with a dual focus on natural history and world cultures, attracting over one million visitors each year to its 30 galleries and six million objects in its collection. The museum is also well-known (and easily spotted) for its Daniel Libeskind-designed addition in 2007 that was part of an initiative dubbed “Renaissance ROM” for which the previous logo was designed. This week ROM introduced a new logo designed by New York, NY-based LaPlaca Cohen. (For a Government-owned museum, you know how much grief they must be getting for hiring Yanks.)The “O” in the ROM is conceptualized as a lens, a portal to the ROM’s collections, and to understanding