Brand
2024Say What?
Not sure what or who BusinessFinancing.co.uk is but they made an interesting list of the 20 brand names that have been searched the most on Forvo.com, a pronunciation dictionary. For clickbait purposes they called the results “The World’s Most Mispronounced Brand Names” but people being curious about or double-checking how to pronounce a brand name does not mean they are being mispronounced. Nonetheless, it’s an interesting survey about the universal accessibility of some global (seemingly simple to pronounce) brand names like IKEA, Volvo, or Samsung.
Closest kin
"Possessive" Branding
Brand
"Possessive" Branding
Name-dropping
Brand
Name-dropping
Most and Least Respected Brands
Brand
Most and Least Respected Brands
Best Global Brands 2014
Brand
Best Global Brands 2014

Project
Ikea in Swedish shows how to pronounce the names of your favourite furnishings