Seagram’s Gingerly New Look

Originally owned by the now defunct Seagram Company Ltd, Seagram’s is a line of mixers and the more well known ginger ales owned and distributed by the Coca-Cola Company, which acquired its rights in 2002. Seagram’s Ginger Ale was a staple at the Brooklyn-based headquarters of UnderConsideration from 2007 to 2009 and since moving to Texas, where Seagram’s is not available, we’ve had to settle for, like, water. Digression aside, Coca-Cola Company has been expanding Seagram’s marketing and distribution in recent years and their latest move is a complete overhaul of the identity and packaging, designed by San Francisco, CA-based Hatch.The Coca-Cola Company asked Hatch to help refresh the Seagram’s mixers line and make it more relevant to the sophisticated a