Shaw and Awe

Established in 1971, Shaw Communications is a Canadian communications and media company that provides broadband cable television, Internet, home phone, telecommunications services, and satellite direct-to-home services to over 3.4 million customers combined. They also operate 18 specialty networks, including HGTV Canada, Food Network Canada, HISTORY and Showcase. As I think I understand it, Shaw ranks fourth in the telecom business in Canada behind giants Bell, Rogers, and Telus, all of whom have very strong presence so Shaw needs any help it can get to get chosen by customers. Yesterday, they introduced a refreshed logo, a new tagline — “You won’t miss a thing.” — new national TV commercial by Vancouver-based Rethink, and a couple of new mascots, Bit and Bud.