Somewhat New Packaging for Surge done In-house

“After a 12 year absence, everyone’s favorite energy soda, SURGE, is back! First launched in 1996, SURGE was a hit with teens and adults alike. After a hiatus, The Coca-Cola Company is bringing the drink back to the excitement and celebration of fans. SURGE is a beloved citrus soda with a fully loaded taste that awakens a familiar rush from back in the day. This is the first time a Coca-Cola beverage is being sold exclusively through an online retailer, Amazon.com.” (Source: YouTube) Can detail. Pack. Original design process drawings by Tom Cox. Surge is back promo video.