SusieCakes

SusieCakes is “an all-American bakery offering classic desserts such as cakes, cookies, cupcakes, pies, and puddings” with six locations across California where you can sit down, take out, or custom order. The new identity, packaging and website have been designed by Brooklyn-based Red Antler. The custom wordmark was created by “literally exploring letter forms drawn with buttercream frosting.” Plenty of applications here.