Tar for the Course

As part of a new brand campaign, the University of North Carolina at Chapel Hill has adopted the Tar Heels’ “NC” interlocking monogram of its athletics program as the academic logo as well, presenting a more unified approach than the tradition of having two very different logos for each part of the higher education experience. I can’t remember the specific examples but I think one or two other major universities have done this, given the larger popularity and stronger equity that athletics marks are able to achieve. At the link, a bonus history on UNC’s famous logo that dates back to the late 1800s.