The CMO Podcast

I’m usually weary of marketing-related content because it’s typically very sales-y but this podcast, where host Jim Stengel talks with the Chief Marketing Officers of various companies, is excellent. For most designers/design firms, a CMO is the ultimate client — both as a goal and as literally the top of the corporate spectrum — and these conversations provide a glimpse into how they think, how they talk, and how they operate, which should be very useful information for anyone looking to have meaningful conversations with them and earning their business. For the record, this is not a paid ad or sponsored post… it’s a genuine recommendation. I was trying to learn more about Linda Lee, CMO Meals & Beverages of Campbell Soup Company who was one of our guests in the reco