The Follow-up: 4-Episode Summary
A look at the first four episodes of The Follow-up. (Have you subscribed yet?!) Episode 001: Popeyes withJB Hartford, Creative Director at Jones Knowles RitchieandDavid Fernandes, Director of Global Brand Marketing at Popeyes/RBI In this conversation we go deeper into many subjects like Popeyes’ goal of global expansion and how that informed many design decisions including the introduction of a new icon. We also go in detail into the development of a new brand pattern full of texture and character. And we uncover the secret ingredient that made this design work: Joy. Listen here. Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Your browser does not support the video tag. Sample quotes. Episode 002:
Closest kin
